RTÉ 2fm have been running new on-air liners with the tag-line “2fm… sounds different” and in order to create this “different” sound and better identify with a younger audience, 80s tunes have been banned by the station’s new boss Dan Healy.
Healy said he was concentrating on the music and content of the station and that meant old hits are out, unless they are on specific shows.
Focusing on the station’s content rather than its personalities, he said that since he took over, he has been concentrating on getting the music right for the station’s “core 15 to 34 audience”, adding:
We’ll be playing the new stuff and then the really contemporary hits. After that there will be music from the 1990s and ‘Noughties’ but nothing before 1990 for now.
Mr. Healy said the rule would be broken the odd time, but mostly he wanted it strictly enforced.
When the rules get broken, it becomes very evident and you get great radio, but if you have no rules then nobody knows when anything has been broken so it gets lost.
The new Head of 2fm said he had not even thought about making changes to 2fm’s DJs, singling out Hector O hEochagain, Ryan Tubridy, Colm Hayes, Larry Gogan and Rick O’Shea for praise as “strong broadcasters”. “A shake-up isn’t in my head,” he said.